Jerry Goolsby

Hilton/Baldridge Eminent Scholar in Music Industry Studies

B.A., M.B.A., Ph.D., Texas Tech University

Jerry Goolsby comes to Loyola from University of South Florida. He received his Ph.D. from Texas Tech University, following a successful career in the musical instrument industry. A very student-oriented professor, Goolsby has won numerous teaching awards. His primary teaching interests are in quality methods, market research, sales management, marketing management, marketing theory and marketing ethics. An active researcher and writer, Goolsby's articles have been published in marketing's most prestigious journals including Journal of Marketing, Journal of Marketing Research, Journal of the Academy of Marketing Science, and Journal of Personal Selling and Sales Management. In addition to academic research, Goolsby has served as a research consultant to numerous companies and industry associations. He has been with the College of Business Administration faculty since 2001.

Curriculum Vitae
Office phone: 504-864-7961
E-mail: jgoolsby@loyno.edu
Home page:http://cba.loyno.edu/faculty/Goolsby/index.html